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*Times, sessions and locations are subject to change
Friday, January 15 • 10:30am - 11:30am
Building a Trusted Brand in the Digital Age

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SESSION OVERVIEW:
In the era of social media and smart phones, everyone's attention span seems to be getting shorter and shorter. Given this environment, how can you build a brand based on trust and two-way communication? In this session, marketing executive Greg Abel will take you step-by-step through the components of a "Thought Leadership" program, where you'll identify your key points of differentiation, and then learn how to share them with the audiences who matter most. Greg will discuss social and traditional media and the growing area of content marketing, all with an eye toward building a trusted brand. 

Speakers
avatar for Greg Abel

Greg Abel

President, Abel Communications
Greg is President of Abel Communications, a 10-person public relations and marketing firm based in Baltimore. The Abel team supports clients including lacrosse leader STX, weight loss products manufacturer Medifast, and national healthcare provider UnitedHealthcare. For these clients... Read More →


Friday January 15, 2016 10:30am - 11:30am
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Attendees (4)